![]() ![]() With your finished video in hand, you will then uncover the best path for promoting your brand video with an effective press release as part of your marketing plan.Ĭhristopher Byrne has been on the faculty of Cornell’s Department of Communication since 2015, where he teaches “Writing and Producing the Narrative in Digital Media” and “Connecting Experience: Creating a Personal Brand and Implementing an ePortfolio,” along with two industry seminars, NYCOMM and CaliComm, both of which travel to New York City, Hollywood, and Silicon Valley every year to study and meet with media organizations. There are many techniques for enhancing your media in post-production, and you will examine ways to improve quality and keep the focus on your story. You will discover how to research a theme to help craft your message and create a pitch that will help your brand video stand out. In this course, you will explore strategies for producing a brand narrative designed specifically for video. An array of instantly available software offers video opportunities to novices who once had to rely on pricey production companies to create a brand message. In a world of fast-paced marketing platforms and social media, video is increasingly more important in catching the attention of potential customers and reaching a wide audience. You will end this course with a polished podcast ready to use in your social media and marketing plan. Even if you are a beginner, you will gain technical skills in recording your podcast and explore tips for maximizing sound quality. With solid content in place, you will then move on to adding elements such as sound design to amp up the entertainment value and appeal for your audience. An interview can improve the engagement of your audience, so you will examine ways to identify the best interview subject and how to ensure you ask them the right questions. You will discover the importance of setting a production plan that helps you achieve your vision. In this course, you will explore strategies for enhancing the message to be used in a brand narrative podcast. Your brand narrative is a message you design with a purpose in mind. Podcasts are becoming an increasingly popular way to reach a target audience and deliver a message that can motivate them to take action. You are required to have completed the following courses or have equivalent experience before taking this course: As you complete this course, you will have a recorded brand narrative that portrays you in an authentic, entertaining, and engaging podcast. ![]() Your voice is key, so you will explore strategies for maximizing your presence with tips from a well-known podcaster and voiceover artist. You will also identify the ways that recording is a layering process that allows you to use sound design to incorporate music and effects that strengthen your message and add entertainment value. ![]() You will examine how a technology plan sets the foundation for recording your narrative by determining the equipment as well as the location for optimal recording. In this course, you will discover how you can use the power of sound, such as music and special effects, to improve how your audience engages with the message of your brand narrative. The same is true for your brand narrative. The way you sound can have a dramatic impact on the way you are perceived. The courses in this certificate program are required to be completed in the order that they appear. ![]() With your final products in hand, you will discover best practices to promote your work. You’ll complete several hands-on projects to create storytelling media, including producing compelling interviews, while developing your audio and visual production skills. Accordingly, you will examine the benefits of different platforms, such as podcasts and video. Just as important as the content of your story is the mode used to tell it. You will explore the different elements that make up a brand narrative and the ways a story can evoke emotion to make it memorable. In this program, you will hone your storytelling strategies and gain the skills needed to build an engaging brand narrative for your personal or professional brand. The stronger your brand narrative – the story you tell about your brand via characters, settings, and themes – the more effective you can make all of your brand communications. ![]()
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